Your online presence is part of your media package, which you booked when you registered for your stand, and is therefore an essential component of your trade fair presence. The advantage is that you can not only represent your company on site, but also can present your company, your products, and services digitally in the best possible way.
The online presence is available 24 hours a day, i.e., at any time. This allows you worldwide networking and highest flexibility.
In addition, you are not only active during the trade fair, but also can represent your company optimally before and after the trade fair.
Furthermore, you have numerous options to stand out from your competitors in many ways, for example through numerous brand positioning options.
You can also actively encourage new and existing customers to take part in virtual workshops and webinars, and finally get them to come to your booth in person. In the same way, you also can be in contact with business partners who do not have the opportunity to appear on site at the trade fair due to time constraints.