Getting started

InnoTrans Plus is a digital extension of InnoTrans in Berlin. The digital event platform is the place to showcase products and services introducing newly developed formats and creative online solutions. It also offers all the benefits of a conventional trade fair:

• In addition to arranging meetings and networking with key decision-makers, you can get up to speed on the latest trends and achieve an unprecedented level of digital exposure.

• The new digital channel will be used to present current trends and product innovations.

• This platform is a place where the global food industry can meet to showcase its creative diversity online as well.

InnoTrans Plus is part of InnoTrans in Berlin and available only for exhibitors with a stand.

No registration is required, after confirming your attendance, you are going to be provided with a link to edit your company profile. As soon as we launch the event platform you will be able to access it from the webpage.

The media-package is always included during the registration on your stand. It includes some important marketing tools to optimize and promote you across all innotrans media channels

Detailed information on your InnoTrans media-package and upgrade options can be obtained here.

The company profile is your first digital touchpoint. You can create one after confirming your attendance and receiving your own link to your profile. The official online exhibitor and product search engine InnoTrans Plus platform is the place where visitors, buyers and business partners can find your profile.

The self-service link is your individual entry to your company profile. With it you can create and edit your company profile at any time.
After clicking on the link, you will be directed to the page where you can start filling your
company profile.

The self-service link is sent to the main contact person provided during the registration process of your stand.

However, it might take some time due to high demand. Please be patient if your registration has been confirmed recently.

In case you have not received any email including the self-service link, you can get in touch with our support center: support@messe-berlin.de

The template shows you how your background image and thus your tile view will be seen on the platform.

Tip: We generally recommend a wallpaper or mood image and advise against using an image with a lot of text, as texts or fonts may be cropped later in the tile view.

Depending on what is included on your media-package you can present one or more products. after clicking on your self-service link, you will be directed to the editing interface, procced to the “Products” tab where you can add and remove products to your profile.

The products are displayed on the detail page of your company profile and on the products section of the event platform.

It is recommended to create your product presentation in German and English.

You can decide the order in which the products will be listed on your detail page. You can do that by entering their desired position in the Position on detail page data fields. By default, data input fields are filled with a 0 and are shown in random order on the detail page. It is important to note that any products left with a 0 in the Position on detail page data input field will be displayed at the top of the list. It’s also possible for more than one product to have the same number in the data input field - in that case, those products will be positioned accordingly in relation to products with higher or lower numbers but will have a random order among themselves. For example, if three products are saved in position 3, they will be positioned below the product in position 2 and above the product in position 4; however, those three products will have a random order between themselves.

You can remove a product by clicking on the appropriate button.

❶ Product dropdown.

❷ Data input section.

❸ Save profile.

Under the description tab on the editing interface, you have the chance of inserting two different versions both in English and German:

Description for the company profile:

A detailed description (max. 5000 characters) will be visible on the company profile. It is also recommended to create the description in German and English, as the entries are displayed based on the user’s language configurations. This section will remain empty if you do not enter any text.

Description for the list view:

A short version (max. 300 characters) displayed as a preview to catch attention in the exhibitor search.