Your online presence is part of the media package you booked when you registered your stand and is therefore an essential component of your trade show presence. The advantage is that you not only represent your company on site, but can also present your products and services digitally in the best possible way.
The online presence is available 24 hours a day, anytime. This gives you global networking and maximum flexibility.
In addition, you are not only active during the trade fair, but can also represent your company optimally before and after the trade fair.
Furthermore, you have numerous opportunities to stand out from your competitors in many respects, for example through numerous brand positioning options.