Here you will find all the information you need to maintain your Company Card.

Accessing the Company Card

After the responsible contact person has "opened" the brand card initially, he/she will register as a participant, then enter the CMS Plus platform and go to the "own organization" (right dropdown menue). If both email-accounts are matching (!) - this person will be the first contact linked to the own company brand card.

Additional Information

Inform the visitor about your founding year, number of employees and the industry your company operates in.

Adding Team Members to the Brand Card

Before you start adding Team Members please make sure your profile has the Networking Function activated - otherwise you won’t be able to find anyone on the platform! See example below:

In case you would like to make your profile invisible, you can deactivate the function “Allow people to find me” on your profile:


The address you entered during registration appears here. You can change the displayed address.


The background picture uploaded here will be displayed in the Company Section - please make sure it has following format:

2560 x 640 px

Back Office

Back Office features are only available to the team members that are listed as part of the organization of the Company Card. These features are the same for alll of the members, and cannot be applied differently.


Show visitors what your product portfolio entails and where you operate. A well maintained category overview gives visitors a first indication on what you as a company offer overall. A Drop-Down menu offers you the possibility to select from various predefined terms in the categories section. Use the search function if you search for specific items instead of scrolling through them all.

Company Card: Manage your contact requests

When a guest or normal visitor goes to your Company Card and clicks "Register Interest" there, you need to go to your Back Office on your Brand Card and look under "Contact Request". There you will find all requests, whether guest or normal visitor.

For Contact and Meeting Requests in your back office we recommend using the “share” function.

In order to share, please open the chat via the “Chat-Icon” in the persons profile, click on the 3 dots (interaction menu) and click share. You can add a note, e.g. “Contact Request from XY”, or “Meeting Request from XY”. Please note that the note is limited to 150 characters.

This shared profile will appear as a chat notification in your Chat tab and the respective colleague will as well receive a chat notification:

Please note: You can share Persons profiles and Companyc Cards via the “Share-Icon”

Company Card: Info-Counter - Basics

The Exhibitor Info-Counter is available for all exhibitors – no matter what package.

Entering the (public) Info-Counter is similar to entering a booth at a trade show. It is an audio/video/chat room where the visitor and anyone else who "enters this booth" has the opportunity to get in direct contact with the exhibitor's selected staff. Exhibitor staff are identified for all attendees in the attendee list. In your back office you can decide which employees are available for the Info-Counter.

These staff members must be actively present in the Info-Counter to welcome guests. We recommend having at least one staff member there at all times to ensure the Info-Counter is activated and available.

The Info-Counter will remain open for visitors even if they navigate to other areas on the CMS Plus platform. A visitor has to actively leave the Info-Counter by clicking on the red handset (hang up)

Functions are similar to e.g. Zoom/MS teams; people can share their video/audio, screen, chat, etc.

Company Card: Info-CounterInfo-Counter & Team Members

To display your Team Members on the Info-Counter please make that the tabs “Networking”; “Allow people to find me” and “Standby Showroom” are activated, as per picture below:

Attention: your Info-Counter will be deactivated if all your Team Members turn off the “Standby Showroom” option.


Here you can add additional contact data of your company.


The description is your first attempt to inform visitors about your company in more detail. This description will appear in you Company Card Detailpage.

The short description is a first glance of the information which a visitor sees before delving deeper into your Company Card detail page.

First Person Logged with the Brand Card

The platform profile of the responsible contact person for a Company Card will automatically be linked to the Card when the person is initially accessing the platform with the matching email (the person responsible for the Company Card = first person logged in with the matching mail-adress).


A Company Card’s Info-Counter is the main access point for visitors' inquiries. You can receive visitors here via video call. Make sure the Info-Counter is manned by activating their presence using the Back Office function on your Company Card. Each team member mannning the Info-Counter must have the profile activated “Standby Info-Counter” as follows:

Attention: Your Info-Counter will be deactivated and therefore not available for visitors if alll your Team Members are deactivated for the Info-Counter. The deactivation can be done from each personal profile (see above) or via Back Office on your Brand Card by clicking on the “Eye” icon next to each team member (see below). Important: You cannot deactive yourself in this view, you have to go to your personal profile.


Keywords are an essential tool in order to increase your chance to be found in the Show Floor via the search function. The search function entails every word that appears somewhere in the entire ITB Berlin NOW platform. Words that are not mentioned in any other section in your Brand Card can be added here, so when visitors actively search for a word you edited here, your Brand Card will be proposed in the search results. These keywords will not be displayed in your Brand Card.


Add additional website links here, for e.g. the homepage of your company and services.


The logo appears in your Company Card in tile and list view, as well as in your Company Card detail page. Please make sure to use the right format and note this information.

500 x 500 px

Maintenance Link

The link sent to you in e-mail is a public URL link that you can send to persons responsible for the Brand Card maintenance. Via this link you can adjust, change or update any information at any time. In order to edit information, you have to follow the URL Link each time - we therefore recommend saving this link in your Browser bookmark section.
Access to the Brand Card Maintenance Webpage does not automatically provide access to the CMS Plus platform. A valid registration via the platform is still necessary.


Here you can provide additional media like videos, photos or documents you want to share with visitors.

Uploaded Documents are available for download to all visitors. Please note this information.

When uploading videos please make sure that the first second of the file contains already the video title within the image - otherwise the video will appear with a black screen on your card.


The Product section is a great way to inform visitors about offers of your portfolio. You can edit the name of the product, add an image, categories, description, keywords and upload marketing material such as videos, photos or documents. Please note that the number of displayed products is limited depending on the package you have booked.

Social Media

Add your Social Media Profiles to inform visitors about your channels. The different Social Media Channels appear as Logo in your Brand Card Detailpage inkl. direct link to the webpages.


Trademarks are an additional option to present your brands of your company's portfolio. You can edit the name of the trademark and further information. Please note that the number of displayed trademarks is limited to 1 for the Small package, 5 for the Medium package and unlimited for the Large package.